Marketing Pack: G'Day Program

The Brief:

Design and generate a concept product tailored to suit the design challenge or 'pain-point' for the cultural group specified in the conclusion of A.1 (For my project this was Iranian refugees). This product can be something that suits your own design interests: a service or product in the form of a printed product (book, information pack, learning aid, etc); or something broader like a physical product or app, or something less tangible, like an event or marketing plan. It must relate directly to your cultural group or a subsection of that group (such as women, children, students, etc) and/or their interaction with broader Australian culture. 

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Produce the marketing tools to promote this product/service to your specified target market. 

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Must include:

5 marketing items in total
1 MUST be a printed poster
1 MUST be a printed brochure
The remaining 3 can be your choice but must be relevant to your product/service or campaign/target market. 

 

The Project:

For this project I created a program called G’Day which is a course in which new Iranian refugees can come to Australia and learn about our culture and how to navigate Canberra. The pain point I discovered through my research that navigating Australia and our ways was intimidating and confusing which can make going out or getting a job difficult. This course aims to alleviate that stress and make being here a much more exciting and comfortable experience. For this course I created a program booklet for the duration of the course containing all the information they need, a poster and brochure advertising the course, a brochure to take about all the exciting things to do in Canberra throughout the year, and a handy take home guide containing important information such as who to call in an emergency, how to navigate public transport and some key slang terms we use.